State Street

For the financial services firm State Street, Lippincott leveraged the Street aspect of their name to drive their business and identity forward past a 230-year-old origin as a maritime bank. Their old ship symbol was dry-docked permanently. The new street symbol’s linear pattern in a custom-formulated vivid blue Pantone spot color leads the visual system, metaphoric for guiding client journeys. Their new identity earned numerous industry awards.