Aptiv

Automated driving technology innovator, Aptiv, emerged as a spinCo from General Motors legacy company, Delphi, increasing their revenue to tens of billions of dollars annually as they grew. Landor gave Aptiv their name and orange point-to-point sunrise-through-sunset connectivity motif that punctuates the forward motion of their identity. We produced many layouts and assets for their debut and afterward, matching their signature orange in multiple global ink systems, paints, and vinyl.