Bright Health

Buying health insurance is less stressful when whimsical puppets are involved. Pure Production supported all execution with creative agency Fig to launch an ambitiously large and upbeat national consumer campaign with fuzzy friends created by Puppet Island. Extensive retouching separated the spokespuppets and props from their meticulously painted monochromatic backgrounds for hundreds of layout reconfigurations. Equally complex media-buy spreadsheets were developed and scrutinized. Digital and OOH ads aired well ahead of enrollment start dates, bringing cheer and affordable healthcare to the country.