Sunglass Hut

Gotham and The Martin Agency developed numerous seasons of all Sunglass Hut marketing materials for global adaptation on strict retail-driven schedules. At peak times, New York City days started early and finished late, planning with clients and vendors in London, Milan, Shanghai, and Sydney. Years of juggling multi-timezone schedules for Maybelline made this easier. Monthly digital campaigns alone were comprised of 150 layout resizes with multiple visual themes and model/product photo sessions. See the campagins below, and see the point-of-sale work here.